Hyperliquid seeks US foothold through Kraken parent Payward in crypto perpetuals deal: Bloomberg

Hyperliquid is pursuing a strategic entry into the U.S. market by collaborating with Payward, the parent company of Kraken, to structure a deal focused on crypto perpetuals. According to reports, Payward has submitted a detailed outline of this proposed structure to the Commodity Futures Trading Commission (CFTC). However, the move is contingent upon receiving regulatory approval, which remains uncertain at this stage.
The background of this development is rooted in the increasing demand for cryptocurrency trading products in the United States. Perpetual contracts have gained traction among traders due to their unique ability to allow positions to be held indefinitely, making them an attractive option for both retail and institutional investors. As regulatory scrutiny intensifies in the crypto space, companies like Hyperliquid are keen to establish a compliant presence in the U.S. market to capitalize on this growing interest.
This endeavor is significant for the market as it highlights the ongoing efforts by crypto firms to navigate regulatory frameworks while expanding their offerings. Securing a foothold in the U.S. could provide Hyperliquid with a competitive advantage in a landscape that is becoming increasingly crowded. Furthermore, it could also signal a broader acceptance of crypto derivatives, which could attract more institutional investment into the market.
Industry experts have weighed in on this development, emphasizing the importance of regulatory compliance in fostering a healthy trading environment. Many view Hyperliquid's collaboration with Payward as a strategic move that could lead to enhanced trust and legitimacy in the perpetuals market. The success of this initiative could also encourage other crypto firms to explore similar partnerships in order to meet regulatory requirements.
Looking ahead, the outcome of this proposed structure will hinge on the CFTC’s response, which could take time. Should the deal receive approval, it may pave the way for Hyperliquid to launch its offerings in the U.S., potentially transforming the landscape for crypto trading products. The industry will be closely monitoring this situation as it unfolds, with implications not just for Hyperliquid, but for the broader crypto market as well.
CoinMagnetic Team
Crypto investors since 2017. We trade with our own money and test every exchange ourselves.
Updated: August 2026
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