50,000 Europeans call on EU to ease stablecoin rewards restrictions in MiCA review

A campaign involving 50,000 letters has surfaced, urging the European Union to revise its stance on stablecoin rewards as part of the ongoing review of the Markets in Crypto-Assets (MiCA) regulation. This significant grassroots movement is aimed at influencing EU policymakers to reconsider the current restrictions that limit the ability of stablecoin issuers to offer rewards to users. The call for change comes at a time when the regulatory framework surrounding stablecoins is under scrutiny from central banks across Europe, who are advocating for a more flexible approach.
The MiCA regulation, which aims to provide a comprehensive framework for cryptocurrency assets in the EU, has faced criticism for its stringent rules regarding stablecoin operations. These rules were designed to ensure consumer protection and financial stability; however, many industry advocates argue that the current limitations on rewards may stifle innovation and hinder the competitiveness of European stablecoins compared to their counterparts in other regions. The push from the 50,000 individuals highlights a growing concern about the need for a balanced regulatory approach that fosters growth while maintaining safety.
The implications of this campaign extend beyond just regulatory compliance; they touch upon the broader market dynamics of stablecoins. By easing the restrictions on rewards, the EU could potentially enhance the attractiveness of stablecoins to users, thereby increasing adoption rates and market participation. This could lead to a more vibrant ecosystem for digital assets within the EU, positioning it as a competitive player on the global stage in the evolving crypto landscape.
Industry reactions to the campaign have been largely supportive, with many stakeholders echoing the sentiment that the current reward restrictions could hinder the growth of stablecoin services. Experts in the field have emphasized the importance of creating a regulatory framework that not only safeguards consumers but also encourages innovation and market development. This campaign could signal a pivotal moment for EU regulators to reconsider their approach in light of public opinion and industry needs.
As the MiCA review continues, the outcome of this campaign remains to be seen. Should the EU decide to act on these calls, it could lead to significant changes in how stablecoins are governed in Europe. Stakeholders will be closely monitoring the developments, as any adjustments to the regulatory framework could have far-reaching consequences for the future of stablecoins and the broader cryptocurrency market in the region.
CoinMagnetic Team
Crypto investors since 2017. We trade with our own money and test every exchange ourselves.
Updated: October 2026
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