Paris Hilton is a media entrepreneur and celebrity investor who became one of the most visible public figures in the NFT and digital assets space during the early 2020s. Born in 1981, she built a multi-decade entertainment brand before pivoting aggressively toward tech and Web3 entrepreneurship. In 2021 she founded 11:11 Media, a content and commerce company based in Los Angeles that serves as the hub for her licensing, digital, and investment activities. Her entry into crypto and NFTs came earlier than most celebrities – she had already minted and sold NFTs in 2020, well before mainstream celebrity adoption peaked in 2022.
Hilton has been an outspoken advocate for consumer protections in the digital asset space. In 2023 she testified before a US Senate committee on the potential of blockchain technology for creators and small businesses, drawing on her own experience selling digital art and building token-gated communities. Her husband, Carter Reum – co-founder of venture firm M13 – brings institutional investment experience that complements her brand-driven deal flow. The couple operates at the intersection of consumer brands, media, and early-stage tech, with a portfolio that skews toward creator economy and digital identity companies.
Notable investments
- Genies – Los Angeles-based avatar and digital fashion startup. Hilton was among early brand partners and investors as Genies expanded into Web3 wearables and identity infrastructure.
- Recur – NFT platform that aimed to bring licensed IP on-chain. Hilton was associated with the project as an investor and launch partner; Recur wound down operations in 2023.
- 11:11 Media (founder) – Not a third-party investment, but the operating entity through which most of her digital and licensing deals flow, including metaverse experiences on Roblox and Decentraland.
- Early NFT drops (RealNifty / Nifty Gateway) – Hilton sold her own digital art collections in 2020–2021, positioning herself as both creator and investor in NFT marketplace infrastructure.
Public information about the remaining portfolio companies attributed to her angel activity is limited. Specific deal terms and co-investors are not publicly disclosed.
Team
Hilton leads 11:11 Media as CEO. Carter Reum, her husband and M13 co-founder, advises on venture strategy. Bruce Gersh serves as President of 11:11 Media, overseeing day-to-day operations. No formal investment team or fund structure has been announced publicly.
Recent activity
Since 2024 Hilton has reduced her public NFT activity in line with the broader market cooldown. Her focus shifted toward AI-driven content tools and the creator economy more broadly. She has spoken at industry events including CES 2024 about using AI for personalized media. The Crunchbase profile for Paris Hilton lists a small number of investments, consistent with an angel-stage approach rather than a managed fund.
Hilton's investing track record is mixed. Her early NFT advocacy brought real attention to the space but also coincided with a speculative peak that hurt retail participants. The Recur investment did not deliver returns. On the positive side, her association with Genies came before that company's significant growth rounds. As the creator economy matures and AI reshapes digital identity, her 11:11 Media platform gives her continued deal flow in the consumer Web3 space – though she remains a celebrity angel rather than an institutional allocator.