MarketAcross is an Israel-based blockchain marketing and public relations agency that operates a small strategic investment arm alongside its core business. Founded around 2017–2018, the firm built its reputation by running go-to-market campaigns for some of the most recognizable names in the crypto industry. Its venture activity is secondary to its agency work – the two functions overlap, with the firm occasionally taking equity stakes in projects it helps launch or grow.
The company focuses on narrative strategy, media relations, community building, and content distribution for blockchain projects. This positions MarketAcross differently from pure-play venture capital funds: its edge comes from distribution reach and marketing infrastructure rather than deal flow or financial structuring. With a disclosed portfolio of seven companies and a retail ROI near breakeven (0.01), the investment arm appears early-stage and selective rather than high-volume.
MarketAcross operates primarily out of Israel, a country with a well-established deep-tech and cybersecurity ecosystem that has increasingly extended into blockchain. The firm has reported clients and partners across North America, Europe, and Asia, reflecting the global nature of crypto project launches.
Notable investments and clients
Public information on specific equity investments made by MarketAcross is limited. The firm's publicly known work spans major layer-1 and layer-2 projects, though it is not always clear whether engagements were paid retainers or equity deals. Projects publicly associated with MarketAcross's work include:
- Polkadot – marketing and PR support during ecosystem growth phases
- Avalanche – go-to-market campaigns
- Binance – reported content and communications work
- Various DeFi and Web3 startups – early-stage narrative and launch support
Because the firm does not publish a formal investment portfolio page, and Crunchbase data on its venture activity is sparse, the exact seven portfolio companies cannot be confirmed from public sources. Public information about specific deal sizes and equity stakes is not available.
Team
Itai Elizur is one of the most publicly visible figures associated with MarketAcross, operating as a partner and having spoken at industry events on crypto marketing strategy. Additional team members work across PR, content, and growth verticals. Full founder and managing partner details are not comprehensively disclosed in public filings or on the company's official channels. Public information about the broader leadership team is limited.
Recent activity
In 2024–2025, MarketAcross continued active engagement in the Web3 marketing space, taking on clients around the Bitcoin ETF cycle and the broader layer-2 expansion period. The firm has been referenced in industry coverage related to crypto project launches and communications strategy. No major acquisitions, fund closes, or high-profile strategic pivots have been reported in public sources for this period.
MarketAcross occupies a niche that sits between agency and investor – a model that is common in crypto but uncommon in traditional finance. Its value to portfolio companies is less about capital and more about distribution, media access, and community activation. For projects in the 0-to-1 phase, that combination can be meaningful. Whether the firm scales its investment arm more formally, or keeps venture activity as a secondary function, will likely depend on how its core agency business evolves through the next market cycle. Investors evaluating MarketAcross as a fund should treat it as a strategic operator first, not a financial allocator.