IYK

IYK lets brands, musicians and creators build digi-physical experiences, helping them reward their customers and fans and stay connected with their community. Its products include a near-field communication chip that helps tokenize physical products and events, including in the form of NFTs. IYK also provides developer APIs and "modules" for further customization of experiences.

Since its founding in 2021, IYK said it has onboarded over 100 creators across industries including fashion, music and art. To onboard more brands and creators, it is launching a self-service platform to help create digi-physical experiences.